Florence

The Florence collection represents Rado's approach to dress watches, featuring clean, minimalist designs with slim profiles and classic round cases. These timepieces are characterized by their ceramic elements, simple dial layouts with Roman numerals or indices, and leather strap options, positioning them in the mid-range luxury segment typically priced between $1,000-2,500. The collection appeals to professionals and watch enthusiasts seeking understated elegance suitable for formal occasions, combining Rado's material innovation with traditional Swiss watchmaking aesthetics.