
Rado
True Round
CollectionCurrent Production
Known for pioneering the use of high-tech ceramic in watchmaking, this collection features minimalist round cases crafted from scratch-resistant ceramic materials. The designs emphasize clean dials, slim profiles, and lightweight comfort, with models ranging from simple three-hand watches to chronographs. Positioned in the mid-range luxury segment with prices typically between $1,000-$3,000, these timepieces appeal to modern watch enthusiasts who value innovative materials and contemporary aesthetics over traditional mechanical complexity.
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