Desire

This discontinued collection from Tissot featured women's dress watches characterized by sleek, minimalist designs with rectangular or tonneau-shaped cases and clean dials. The watches typically incorporated quartz movements and fell within Tissot's affordable to mid-range pricing structure, generally between $200-$500 when available. The Desire collection appealed to women seeking elegant, understated timepieces suitable for both professional and formal occasions. These watches represented Tissot's approach to accessible Swiss watchmaking with an emphasis on refined simplicity rather than complications or sporty features.